Who Am I?
Everyone is always curious about the people behind ideas and solutions. In fact, the first page people often look at on an agency site is the bios, so I put mine first in the navigation.
Officially, I have 30 years of experience across a number of marketing disciplines - research, syndicated data, systems integration, reporting and analytics software, agency and direct marketing. This diverse background provides the basis for creating unique solutions by combining elements of all experiences.
My work experience includes senior management roles in strategy, technology and business operations. I bring a broad base of experiences to marketing challenges:
- Post-secondary education, automotive and B2C marketing
- Lead Generation, Direct Response Media and Database Marketing
- Branding, Product Positioning & Differentiation
- Creating and Implementing Technical and Software Solutions
- Transforming and managing businesses
And beyond client work I have taught marketing at several local universities and just signed up to mentor MBA students.
Origins of FlyIron.
FlyIron grew out of my experience in a variety of interesting positions and an even more challenging set of client needs. Along with my blog, it is a platform to share ideas and solutions that I've worked on over the years that might help others.
The Fly of FlyIron represents the strategic, 'out there' sense of creativity and innovation, not to mention that I enjoy fly-fishing in Montana whenever possible.
The Iron of FlyIron represents the grounded, operational side of running a business, not to mention I like to ride a steel road bike along the front of Wasatch mountains (although my new bike is carbon fiber.)
Email:
Twitter: @apowerpoint
Blog: Power Points
LinkedIn: Anthony Power
Please feel free to contact me, I'd be happy to talk with you.
